Hi There!

Liza and Martin by David Scouri
Hi There!
About us

We’re a collection of carefully selected homes offering the comforts of a hotel. Curated by the team behind the Varsano Hotel, our homes are as good as it gets and are located in only the most beautiful parts of the city: Neve Tzedek, Rothschild Blvd., and North Jaffa. Whatever your needs, we have the perfect space to accommodate you.

Why These Neighborhoods?

Because these parts of Tel Aviv are where all the good stuff happens. And they’re close to the sea! After the much-loved Varsano Hotel ended its reign of Neve Tzedek, it begged a serious question: where would its loyal patrons go now? That’s why we’re here. We’ve got you covered. And for those of you new to the Varsano brand, we’re thrilled to have you.


Liza & Martin was born out of a need for more; more than just a rental home, more than the restrictive hotel experience. Our homes are perfect for anyone, including families, who want to feel at home in Tel Aviv, but don’t want to forego the luxuries a hotel can offer. We take great pride in providing personal touches that will make your stay as comfortable as possible. Need a restaurant reservation, or city recommendation? Call us anytime, for anything.


About Liza and Martin

We, Liza & Martin, are friends, business partners, and natural-born hosts. We love to welcome people to our city and into our homes. We are keenly aware of the small details that make for extraordinary experiences. We host the way we love to be hosted, creating a home-away-from-home for our guests.

We’ve traveled the world, but no city compares to our beloved Tel Aviv. The delicious food, the Mediterranean Sea air, and the charismatic people make this place incredibly unique. We’re always in touch with what’s happening in our city - cool events, new restaurant openings, art exhibitions - and drawing from our combined experience in hospitality and real estate management, we know we can offer you the best stay possible while you’re here.


Liza Varsano
  • Holds a BA & MBA with a specialization in marketing and global advertising

  • Strategy for the Varsano Hotel in Tel Aviv

  • Has 12 years experience in Real Estate Management

  • Previously worked as Events Producer for the International Advertising Association (IAA) in New York

  • Head of marketing, Private and Commercial Real Estate Management for leading companies in Israel

Martin Jacoby
  • Holds a BA in Hotel Management and specialisation in marketing

  • Has 10 years experience in Hospitality

  • Was Head of Operations, Marketing and Sales for The Varsano Hotel

  • Has consulted for hotels in Israel, Spain and Argentina

  • Previously worked for the Crowne Plaza City Centre Tel Aviv during its opening